Knowledge Management Strategies
Codification Strategy : Knowledge is carefully codified and stored in databases, where it can he accessed and used easily by anyone in the company.
Personalization Strategy : Knowledge is closely tied to the person who developed it and is shared mainly through direct person-to-person contacts.
Difference between 2 Strategies
1.CODIFICATION
a)Knowledge captured and stored in databases where it can be accessed easily and reused by anyone in the company
b)Appropriate for large-scale reuse for similar recurring type of service; using knowledge with low tacit content
c)Hires top undergrad; trains for skill in reuse or application of knowledge objects
d)Can accept many jobs at the same time; most jobs are standardized; low fees per job but large volume of work; high potential for growth 2.PERSONALIZATION
a)Knowledge associated with the person who developed it, and shared mainly through person-to-person contacts
b)Appropriate for services tailored to specific client needs and using experts' insights; using knowledge with high tacit content
c)Hires top MBAs; trains for innovativeness, analytic and people skills
d)Can accept few jobs at the same time; most jobs are one-of-a-kind; high fees per job and low volume of work; low potential for growth
How does a company unleash the expertise of its best and brightest?
Knowledge management strategy depends on the competitive strategy of a company.
Compete by offering highly customized services or innovative products - Personalization.
Eg: Hewlett-Packard
Compete by providing superior solutions to common problems or offering low cost, assembled-to-order products – Codification.
Eg: Dell
