Knowledge Management Strategies
Codification Strategy : Knowledge is carefully codified and stored in databases, where it can he accessed and used easily by anyone in the company.
Personalization Strategy : Knowledge is closely tied to the person who developed it and is shared mainly through direct person-to-person contacts.
Difference between 2 Strategies
1.CODIFICATION
a)Knowledge captured and stored in databases where it can be accessed easily and reused by anyone in the company
b)Appropriate for large-scale reuse for similar recurring type of service; using knowledge with low tacit content
c)Hires top undergrad; trains for skill in reuse or application of knowledge objects
d)Can accept many jobs at the same time; most jobs are standardized; low fees per job but large volume of work; high potential for growth 2.PERSONALIZATION
a)Knowledge associated with the person who developed it, and shared mainly through person-to-person contacts
b)Appropriate for services tailored to specific client needs and using experts' insights; using knowledge with high tacit content
c)Hires top MBAs; trains for innovativeness, analytic and people skills
d)Can accept few jobs at the same time; most jobs are one-of-a-kind; high fees per job and low volume of work; low potential for growth
How does a company unleash the expertise of its best and brightest?
Knowledge management strategy depends on the competitive strategy of a company.
Compete by offering highly customized services or innovative products - Personalization.
Eg: Hewlett-Packard
Compete by providing superior solutions to common problems or offering low cost, assembled-to-order products – Codification.
Eg: Dell
Selecting your Knowledge Management Strategy
Select Personalization if:
Your business strategy hinges on product innovation.
Create value for customers by tackling unique problems.
The same knowledge can’t be applied across different types of problems.
You offer highly customized products or services.
Your people rely on tacit knowledge such as scientific expertise and industry insights to do their work.
Eg: The Memorial Sloan-Kettering Cancer Center.
Select Codification if:
Business strategy based on mature offerings.
Create value for customers dealing with similar problems.
Employees can easily reuse the same codification knowledge on many different projects.
You offer standardized products or services.
People rely on the explicit knowledge such as simple software code or market data to do their work.
Eg: Consulting firm Ernst & Young
Investing in your knowledge management strategy
Finally, selecting a knowledge management strategy, investment must be done on right technological and human resources to support the choice.
Eg: Consulting Firm Bain
Personalization Strategy.
17 comments:
This presentation is by shanta shree kar....plz comment ur views
its really brilliant..!! and iam actually commenting b'cos she bribed me to do so...!!
presentation regarding strategies which is to be followed in km it was really good but i doubt tht is it really work .this article would be more meaningful if we would hav taken a similar article which says how a company does km and after tht if we would hav taken this article .it would given more meaning full which i personally felt
the presentation regarding the strategies to be followed in KM was and it clearly explained the the difference between two strategies codification and personalization the examples were very helpful in understanding both the concepts
Shanta shree presented d article with confidence ( Knowledge Management Strategies) gives good information about how organizations r Selecting Knowledge Management Strategies...
organizations r using both Codification & Personalization Strategy depending on the situations..
this presentation was very good as par our subject knowledge...i was present in that class,,,so i have cleared all my doubt regarding the type of knowledge and how organizations managing and categorize tacit and explicit knowledge in practice....so over all thank to santa shree and our respected sir...who have shared their valuable knowledge with us as a part of our course...it is a very good way of sharing and increasing
knowledge...by the help of virtual open forum.....
"THINKER"
nice work!! :)
strategy presentation was good but it is better for companies to combine.McKinsey ,Bain extract Knowledge objects from consulting reports ,benchmark data and Market segmentation analysis and place them in repository for people use as a part of codification In personalization Hughes ,Microsoft and Time life have created Knowledge Maps that identiy valued skills competencies and knowledge and show people where to go and whom to contact
The effort putted by shantashree with live examples and interactive presentation session about the strategies which is to be followed by knowledge management was really up to the mark....!!!
she shared the knowledge that how and where the knowledge personalize and codified.....thanks to shanta
and thanks to dear sir who also helped her to make it more clear and valuable....
also we required more same type of articles for get into more depth of particular knoweledge..!!
really good presentation
the presentation presented by shanta shree was really good one.
and as in this presentation as it was said that the confidence comes from knowledge . i am agree with this point because this is the fact which i feel practically. and telling you friends when ever i have proper knowledge about the particular subject or work i am able to perform it confidently wether it is tough or easy doesn't matter.
Any how shanta shree's effort of making this presentation live with adding with examples very good. Also this presentation share many knowledge among our HRM students.
well in my opinion, Shantashree's presentation was pretty impressive. With the examples given, I could relate to Codification and Personalization strategies much better with other examples that strike my mind now n then. Shanta I would want to read the whole article.. Please post it here.. :)
the presentation was good.
she gave relevant example regarding strategies in knowledge management.
i impressed by her presentation.
it will be usefull for me.
The presentation was really good, and more communicable and clear. The concepts were explained clearly.It is a good opportunity to all students to improve on their respective skills, & thanks to sir too. Overall the presentation was good.
It was good.
presentation given by shantashree was a good one. she was strong in her concepts. confidence level was high. now i can differenciate between codification and personalization strategies which plays an vital role in knowledge management. overall i rate 9 out of 10.
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