Sunday, December 12, 2010

Sharing Tacit Knowledge in Film Industry : By Nitin Yadav

Sharing Tacit Knowledge in Film 
Industry 
                                 Presented By: 
                                  Nitin Yadav 
                                     PA 9035 
Topics to be covered

Individual factors. 
Network properties. 
Relationships and Ties. 
Common Knowledge. 
Organizational properties. 
Issue of trust. 
Individual Factors 
The position of individuals involved in 
knowledge sharing has been found to affect 
knowledge flow and availability. 
The dimension of the individual’s position is 
“betweeness centrality”-the no of ties one has. 
According to Cross and Cummings(2004) two 
types of betweeness centrality were examined 
on the basis of information and awareness 
network  
Network Properties 
Two properties has been recognized that 
affects knowledge sharing are Cohesion and 
diversity. 
Cohesion is defined as no strong ties around a 
strong tie. 
Four kinds of diversity were studied by 
Cumming  are demographic, geographic, 
functional and reporting. 
Relationships and Ties 
Reagans and Mc Evily(2003) found that both 
tacit and explicit knowledge are easier to 
transfer to strong ties. 
Hansen (1999), however found that that tacit 
knowledge is easier to transfer over strong ties, 
but weak ties are more efficient when it comes 
to explicit knowledge sharing.  
Cont… 
Tie range: It is defined as ties spanning beyond 
production unit and is another affecting 
knowledge sharing. 
Common Knowledge 
Reagans and Mc Evily(2003) found a positive 
relationship between the level of common 
knowledge and ease of transfer. 
The level of common knowledge was 
estimated based on the assumption that 
individuals from similar background and area 
of expertise would have common experiences 
resulting in knowledge sharing. 
Organizational Properties 
Each organization has its own culture, 
processes, objectives and goals. 
The nature of knowledge sharing depends on 
organizational characteristics. 
The only organization factor identified by 
research is the existence of incentives to share 
knowledge. 
Organizational incentives to share knowledge 
have been found to affect motivation. 
Cont… 
Bock and Kim (2002) found financial 
incentives to induce a negative attitude 
towards knowledge sharing. 
Dyer and Nobeoka (2001) showed non- 
financial incentives to improve knowledge 
sharing across organizational boundaries. 
Issue of Trust 
Ardichvilli etal(2003) conducted an 
exploratory research , to identify what impedes 
personal motivation to share knowledge over 
online forum. 
It defines two types of trust benevolence- 
based and competence- based trust. 
Benevolence- based trust means trust that other 
members will not misuse the posted 
information. 
Cont… 
Competence based trust means trust (the 
knowledge source) to be a source of reliable 
and objective information. 
Relationship between factors 
Diversity and common knowledge. 
Knowledge type and tie strength. 
Cohesion and trust. 
Conclusion 
The knowledge sharing takes place within a 
collaborative framework and occurs whenever 
information flow is observed. 
Financial reward is not a factor that enables 
knowledge sharing. 
Flow of information and sharing of tacit 
knowledge can be separated. 

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